photo credit : Samson Huang
The CUHK Architecture School Admission poster 2022
print design
I was tasked with designing admission posters for the Chinese University of Hong Kong, School of Architecture, with the primary goal of attracting prospective students interested in architecture studies. The school aimed for bold and playful designs for the year 2022, seeking visually engaging content to captivate the attention of potential students.
For this project, I embraced a "texture game" approach. The vibrant and richly textured background in the posters symbolizes the dynamic and hands-on nature of school life at the School of Architecture. The use of color and texture reflects the creative and craft-oriented atmosphere of the institution.
